Shopping malls are more than just a place to purchase goods. They are a destination, a place for entertainment, a place to take the family. Each mall seems to try to out-do the others in order to attract shoppers. I like them, and suspect this is a major draw for others, because they are air conditioned, and a good refuge from the heat and humidity outdoors. (Have I mentioned it gets very hot here?) They are also generally very noisy.
OK-- not the aerial act. I was only able to take these two pictures. However, you can see the tower and rope-like sheets hanging from the tower that was used for the aerial act.The final act was performed by two men and a woman on a trampoline, next to a wall with some varied height platform areas in it. (Sorry, no pictures of this). The gymnists proceeded to do flips, wall walks, and synchronised routines on the trampoline, and on and off of the stages. No spotters, no nets for any of this. (From my perspective, there also was an escalator that seemed dangerously close to the trampoline-- no mis-haps while we were watching).
The show was free-- anywhere else we would have needed to buy tickets. What a treat!
Promotions and Bundles
Another popular scheme here for drawing customers are promotions. We would call these sales, or specials. However, they seem to be a daily thing, and they are everywhere and for anything. Again, perhaps an artifact of the holiday season. Promotions come in many forms-- a reduced price for limited time, a free "gift" when you purchase an item, or a set of raffle tickets (depending upon the dollar amount spent) giving you the chance to win a car, a cruise, or a holiday stay somewhere. I purchased an iron, and lucky me-- received not one but two T-shirts, each with a euro 1 cent coin in the package. (Why euro?-- the iron was a European brand). Elaine has acquired two Christmas coffee mugs because of our copious shopping spree. And we acquired a "free" network router (which we didn't need)when we signed up for our broad-band service. Promotional items such as this often require a separate trip to somewhere else (e.g. a warehouse) for redemption-- I needed to go to a different shopping mall after a particular date to receive our router.
Bundles are also big. Instead of buying the Brand X tea kettle, you can buy Brand Y's tea kettle, which is bundled together with their toaster, for the same or a slightly higher price. Of course Brand Y is a lesser quality than Brand X, and you really didn't need the toaster-- but hey, who can pass up a nearly free toaster?
Of course having promotions, bundles, and events requires getting the word out. There are newspaper ads, people wearing advertising T shirts, and flyers handed out at MRT stations, escalators, and on the street. Also a variant of the old-fashioned sandwich boards...